Irn-Bru Ice Cream Returns – Now Available in 330ml Cans
Irn-Bru Ice Cream has officially returned as a permanent flavour after strong demand during its limited-edition release in 2023. Inspired by the classic ice cream float, this variant brings a smooth and nostalgic twist to the well-known Scottish soft drink.
The decision to make the flavour permanent reflects growing interest in unique soft drinks across the UK, particularly within the low and no-sugar category.
Available in 330ml Cans and Bottles
The new flavour is available in a range of formats, making it suitable for both everyday drinking and bulk purchases:
- 500ml PET (£1.29 PMP)
- 2L PET (£1.79 PMP / £2.15 RSP)
- 8 x 330ml cans (RSP £4.20)
- 330ml single cans (RSP £1.10)
If you’re looking to stock up, you can buy Irn-Bru Ice Cream 330ml cans online here: Irn-Bru Ice Cream 24 x 330ml Pack
New Ice Cream Flavour Joins the Irn-Bru Zero Range
This latest addition joins the Irn-Bru Zero range, previously known as Irn-Bru Xtra. The expansion strengthens the brand’s position in the zero-sugar soft drinks market while offering something different for existing fans.
Many shoppers have already shown interest in the flavour, making it one of the most anticipated additions to the range in recent years.
Explore more options here: Browse Irn-Bru Soft Drinks
Backed by AG Barr’s Marketing Campaign
The launch is supported by AG Barr, the company behind Irn-Bru. Known for its “Made in Scotland from Girders” campaign, the brand continues to invest in marketing to maintain its strong presence in the UK soft drinks market.
Find out more about the company: Visit AG Barr Official Website
Retail Opportunity for Irn Bru Ice Cream
Retailers can maximise sales by placing the product in chillers alongside other Irn-Bru Zero variants. Strong branding and in-store positioning make it ideal for impulse purchases.
With its unique flavour profile and growing popularity, this new addition is expected to perform well across convenience, wholesale, and online channels.
